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Internet vs. Traditional Media Advertising PDF Print E-mail

slot that someone might actually see it. That does not even include the cost and time spent to create and produce the commercial. Which brings us to the next issue. A TV ad runs normally between 15 and 60 seconds. This is all the time you have to get your customers attention. That brings up the third problem. Does anyone even watch commercials? Many people now watch recorder shows and skip the commercials and if they don't, they usually channel surf or go for a break while the commercials are on. this just does not work well for the advertiser unless they have the budget to run ads frequently on multiple channels and for a long time.

 

Radio vs. Internet

Radio advertising suffers from the same issues as TV ads. The commercials are expensive, short lived, and people tend to ignore them. with satellite radio growing in numbers, there are less people listening anyway.

 

 Newpaper, Billboards, Direct Mail, etc.

The remaining forms of common advertising media are all on the decline. Many of them are slowing due to the impact the Internet has had and some are even being more heavily regulated. Newspapers are becoming more and more of an online media. Many print version only papers have closed their doors in the last few years. Direct mail is being replaced by email marketing and billboards are being regulated by many local governments because they are such an eyesore to many people. Where does that leave you the advertiser?

 

Advertising on the web is the strongest media available today and it is only going to grow from here. If you are not using this media to promote your business, you should start.Contact us to let us show you how.